We do not keep any personally identifiable information.
This is huge, and this is something that I have seen on no other search engine. Anywhere.
Why This Matters
Imagine that you have a relative in Chicago who is worried about breast cancer. She feels a strange lump in her left breast, and this scares her to death. But not only is she scared about the possibility of her having breast cancer, but she is also frightened about what would happen if her employer suspected she may be sick or whether her medical insurance company may try to deny her coverage for one of the many technicalities that they use.
For a person like her, the information available on the Internet can be truly valuable, even life saving. And yet, she may be afraid about what would happen if her insurance company or employers decided one day to take her to court and use her online search records as evidence against her.
Can this happen?
If we are not vigilent in protecting our rights, absolutely.
Indeed, if we do not fight for our rights to online privacy and freedom, such a scenario is a very real and present danger. As Tim Berners Lee has stated, the temptation of companies (and indeed governments) to abuse and exploit our private data is just too strong, especially in this age of economic difficulties. We all know that Yahoo has turned over search information from dissidents in China for example to the Chinese government. And as for Google, well, I will just have you look at the following link: http://www.seomoz.org/blog/the-evil-side-of-google-exploring-googles-user-data-collection
This is why I am willing to claim that Yauba is the most important new startup to come out of India this year, and that Yauba and Zoho are the two companies most likely to hit mainstream. Yauba is the company that can once and for all shut down the idiotic argument that many online companies give about how it is not possible to provide a useful online service without invading the users privacy.
Yauba IS the Anti-Google.
P.S. I found a video online describes the search features very well: http://timesavingtutorials.com/wordpress/2009/03/11/yauba-com/
New Indian startups such as Yauba demonstrates that Indian created services can make a tremendous impact on the global stage. The Indian startup revolution is just beginning, and we can look forward to many more great companies coming out of India in the weeks, months, and years ahead.